If you are part of the affiliate marketing world, you probably know you’re involved in a volatile activity. More often than not, someone at the top in this industry in a specific niche in the past year or two can struggle today.
Therefore, affiliate marketers should constantly follow the latest trends. Of course, this doesn’t mean that every trend should become part of your strategy. Still, small experiments will teach you more about their effects – after all, these trends should also be adapted to your specific projects and your unique marketing needs.
Those interested in improving their affiliate marketing performance relatively quickly are invited to read this guide. We have four proven ways to help you achieve this goal, so without further ado, let’s dive right into it:
Leverage AI and automation
Incorporating artificial intelligence and automation into your affiliate marketing strategy can be a total hit. Of course, you must do it correctly if you want visible results.
First, let’s point out that these two things don’t offer magical results overnight. You should look at them as helpful tools.
For example, you can use AI to create relevant content. That doesn’t mean you should forget about your writers because they are irreplaceable and give the content a human touch.
Using AI to catch typos, get suggestions, and create content briefs is most helpful. This way, you will save a lot of time that you can devote to more important things.
Furthermore, AI tools can help you better analyze SEO results. By automating this process, you can get ahead of your competition.
You can expect something similar from the automation of posts on social networks. Creating a posting schedule will free up a lot of time. Don’t forget that this primarily refers to evergreen content. You will have to continue with manual publishing for the latest news related to the products and/or services you are promoting.
Offer exclusive deals and promotions
Modern buyers are informed buyers. This means that as an affiliate marketer, you must give them something extra to entice them to use your link versus the many others available through other platforms.
One of the best tactics you can use to achieve this effect is through exclusive deals and promotions. An excellent example of this is some successful gaming affiliate marketing sites that are affiliated with game manufacturers. These sites might offer special discounts on game purchases, access to exclusive in-game content, or extended free play periods. These promotions provide clear, tangible benefits that enhance the appeal of using the affiliate link.
Such deals create a sense of urgency and exclusivity (most are time-limited), making the offers more attractive. So, you need to spend more time putting together bonuses, original discounts, and freebies with your affiliate partners if you want your audience to use exactly your links.
All this makes the idea of creating dedicated landing pages and email campaigns where these deals will be emphasized great. Once again, it’s good to use social media’s power to properly promote the offers.
Finally, regularly sharing such promotions will help you build a better reputation as a place where visitors can get added value.
Collaborate with influencers
If you want to take your game to the next level, consider collaborating with influencers. Teaming up with these celebrities will allow you access to a broader audience and, ultimately, more potential buyers/users.
For example, if your affiliate business is focused on skin care products, partnering with a beauty influencer with thousands of Instagram followers sounds logical. They have followers who trust the recommendations. Well, even if they don’t believe it, most of them will check out the products, and that’s precisely what most affiliate marketers are looking for – an opportunity to present the products to people who are genuinely interested in them.
Collaboration between marketers and influencers can take different forms. For example, you can often send a product or offer a service to them for free and ask for a review in return.
Furthermore, you can ask the influencers to organize a product giveaway. You can do joint webinars and guest posts hoping to get viral content depending on the nature of the product/service you are advertising.
Optimize for mobile
A decade ago, mobile optimization was an optional feature for affiliate marketers. Today, that situation has changed drastically, making it a must-have feature.
If you want to improve performance with this type of marketing, you can’t allow your site to open slowly on tablets or smartphones, look out of place, or be challenging to use.
You can expect improved results by ensuring that the site adapts to the capabilities of mobile devices and that navigation is easy when visitors are on the go.
A good tip is to add more bullet points, subheadings, and headings when you have entire blocks of text that might look good on a computer without the abovementioned stuff.
You should also ensure that the links that lead to the affiliate program or your checkout system are open without interruption. If you haven’t invested in mobile optimization, it’s high time you do so.